{"id":878,"date":"2021-07-06T08:53:16","date_gmt":"2021-07-06T08:53:16","guid":{"rendered":"https:\/\/design302.webdemoserver.online\/?p=878"},"modified":"2021-12-16T17:02:30","modified_gmt":"2021-12-16T17:02:30","slug":"greenwashing","status":"publish","type":"insights","link":"https:\/\/design302.webdemoserver.online\/en-ca\/impact-investing-news\/impact-investment-insights\/greenwashing\/","title":{"rendered":"Greenwashing"},"content":{"rendered":"<h3>Are you seeing green everywhere?<\/h3>\n<p>Green news is proliferating in our feeds as waves of companies pledge to act now for climate action. Pause: Are the companies you love as green as they say? <a href=\"https:\/\/www.linkedin.com\/company\/clear-skies-investment-management\/\">#teamclearskies<\/a> recommends being conscious about Greenwashing.<\/p>\n<p>Greenwashing occurs when a company intentionally misrepresents their environmental friendliness in order to deceive consumers. This can include misleading imagery, purposefully vague sustainability practices, or exaggerating already deceptive initiatives. <a href=\"https:\/\/design302.webdemoserver.onlineclimate-action-fund\/\">Climate action<\/a> by all is indeed a cause for celebration, but let&#8217;s not forget the good old adage, &#8220;actions speak louder than words&#8221;.<\/p>\n<p>According to Brittany Damico, MSc. on the Nasdaq, when you make the decision to align your personal values with your purchasing power as a consumer, you have the ability to shape the economy.<\/p>\n<p>Likewise with impact investing and ESG investing.<\/p>\n<p>To be a more conscious investor, be mindful of suspicious sustainability claims and run an <a href=\"https:\/\/design302.webdemoserver.onlinewhy-impact-investing\/impact-measurement\/\">ESG due diligence<\/a> on your portfolio just as comprehensively as you would run <a href=\"https:\/\/design302.webdemoserver.onlineinvestment-strategy\/\">a financial due-diligence<\/a><\/p>\n<p>Here&#8217;s the full article found on <a href=\"https:\/\/lnkd.in\/ednSgCk\">Nasdaq<\/a><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p><b>Greenwashing occurs when a company intentionally misrepresents their environmental friendliness in order to deceive consumers. <\/b><span style=\"font-weight: 400;\">This can include misleading imagery, purposefully vague sustainability practices, or exaggerating already deceptive initiatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be a more conscious investor, be mindful of suspicious sustainability claims and run an ESG due diligence on your portfolio just as comprehensively as you would run a financial due-diligence<\/span><\/p>\n","protected":false},"author":1,"featured_media":2672,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-878","insights","type-insights","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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